AREAS OF EXPERTISE
Whether you need support in one specific area or a strategic partner to help guide your entire digital program, I work with teams to bring clarity, structure, and momentum to their digital marketing efforts.
social & digital strategy
Clear strategy is the foundation of everything that follows.
I work with you to understand your business goals, your audience, and where digital can have the greatest impact. From there, I develop a focused social and digital strategy that aligns channels, content, and messaging—so every effort is intentional and tied back to measurable outcomes.
Content management
Great content still needs the right distribution.
Once content is ready, I help ensure it’s published at the right time, on the right platforms, and supported by real-time insights. I also identify opportunities to adapt or extend content based on performance and audience conversation—so nothing valuable gets lost or overlooked.
community moderation & growth
Strong communities don’t happen by accident.
I support brands that want to build engaged, well-managed social communities—whether that means full-time community management or targeted support. From moderation to growth tactics, I help ensure your brand shows up consistently, thoughtfully, and in a way that builds trust over time.
content planning & development
Content works best when there’s a plan behind it.
I help teams bring structure to their content efforts—ensuring ideas are organized, aligned to strategy, and designed to create real impact. Whether I’m developing content directly or guiding your internal copywriting team, the goal is the same: thoughtful content that supports your objectives and resonates with your audience.
PAID SOCIAL STRATEGY & EXECUTION
Paid social is most effective when it’s fully integrated with your broader strategy.
From campaign planning and platform setup to ongoing optimization and reporting, I manage paid social programs end to end. The focus is always on driving meaningful results—whether that’s awareness, engagement, or lead generation—while continuously learning and improving performance.
insights and reporting
Data should guide decisions—not overwhelm them.
I translate performance data into clear, actionable insights that help you understand what’s working, what’s not, and why. Through regular reporting and analysis, I help teams make smarter decisions while clearly demonstrating how digital efforts are supporting broader business goals.